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Sphere on Spiral Stairs

Bellabeat Project


Bellabeat is a high-tech company that manufactures health-focused smart devices for women, founded in 2013 by Urška Sršen and Sando Mur. Their products collect data on nutrition, activity, sleep and stress empowering women with knowledge which help them better understand their habits and make healthier decisions.


This case study focuses on analyzing smart device usage data to gain insight into how consumers are using the Bellabeat device, which will help unlock new growth opportunities.

The study was conducted using R

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My recommendations:

  •  Daily reminders to take longer routes while doing daily routines such as traveling to work by foot, taking the stairs, getting of public transportation a stop or two early and walk the rest.

  •  Guides of simple workouts at home

  •  Presents in the form of promo-codes, when achieving a desired amount of steps in a month • Health articles on the importance on achieving a minimum of 10,000 steps a day

  • Sleeping at least 7 hours a night - Setting up bedtime within the app and sending reminders a certain amount of time prior to bedtime to reduce light and workload

  •  Tips on how to improve pre-bed time routine (ex. disconnecting from electronic devices) • Encourage relaxing activities such as reading

  • Monitoring caffeine intake hours before bedtime

  • Reducing stress levels by practicing meditation

  • Increasing device usage: - Creating more stylish options for different occasions

  • Ability to connect different apps within a phone to the Bellabeat app (ex. Health app)

For further analysis, I would recommend Bellabeat to store more data regarding their users such as demo- graphics, age, occupation, lifestyle. One of the ways of obtaining such data is periodic surveys within the app

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